Further development of a car leasing platform with a focus on SEO and accessibility optimization.
The optimized user experience makes it easier to search and filter offers.
- Software Development
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About GoLeasy
As a young startup, GoLeasy simplifies the car leasing process for both private and business customers. The platform offers a search engine for leasing offers and keeps customers informed about the latest developments in the car leasing industry.
The Tech Stack
Das Projekt
Challenge
As a young startup with limited resources, GoLeasy had many goals for their car leasing platform but only a small development team. To achieve more organic growth, optimizing the platform for search engines was urgently needed. The task was to revamp the online magazine and reimplement the central search function for an improved user experience and increased conversion rate.
Solution
In a very short time, the GoLeasy magazine was completely revamped in the frontend and optimized for search engines. Then, the search and filtering of leasing offers, the core of the leasing platform, was reimplemented according to a new UX concept. In the process, legacy dependencies were also replaced.
Impact
By optimizing the website for search engines and improving the user experience for the core product "searching and filtering car leasing offers," GoLeasy customers can now find suitable leasing offers more quickly.
The search engine optimized magazine strengthens organic growth and brings more visitors to the platform. The project demonstrates how targeted optimizations can significantly enhance platform usage and visibility.
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